Go-to-Market for Utility Field Management SaaS

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Project Details

Challenge

The startup needed to establish a cohesive brand identity, value proposition, and a comprehensive go-to-market strategy for their utility-focused field management SaaS product. The goal was to effectively position themselves in a competitive market while ensuring consistency across all marketing channels, maximizing online visibility, and generating high-quality leads. Additionally, the business required a strong presence at a major trade show to boost engagement and capture potential clients.

Strategy

We managed a $500k budget, led a team of 10 marketing professionals, and crafted the business’s value proposition and tagline. We executed a cohesive brand strategy for consistent messaging across all channels. Our content strategy included 3 pillar pages, 46 blogs, 5 ebooks, 3 infographics, and a video, boosting online visibility. We coordinated our participation at a trade show by designing the booth, making promotional materials, and engaging with attendees.

Enhanced Market Position

Strengthened brand identity in competitive market

Captured 105 Enterprise Leads

Secured high-quality leads at a major trade show

Outcomes

The comprehensive brand strategy and content development significantly increased online visibility and audience engagement. At the trade show, we captured 105 enterprise leads, secured three notable sales opportunities, and gained the brand’s first international client. The cohesive brand identity and streamlined marketing initiatives strengthened the company's market position and drove campaign effectiveness.

Project Details

Business Size

Small Enterprise

Category

Utility and Energy

Project Type

Go-to-Market Strategy

Duration

12-24 Months

Location:

Stamford, CT